What's in a Name?

We get asked All The Time where the name “LeeRoy Dee” comes from. It's got that kinda vintage, kinda gritty vibe, right? Like something you'd see spray-painted on a brick wall in a back alley. Well, there's a story behind it, and it's a little… cheeky.

We're all about keeping it real, about pushing boundaries, and about injecting a healthy dose of irreverence into the streetwear scene. And that spirit runs deep in our name. See, "LeeRoy Dee" isn't just some random mashup of syllables. It's a nod to our roots, a playful wink to the absurdity of it all.

So here it is, "LeeRoy Dee" is a cheeky, anglicized take on the Irish slang "liathróidí." Now, for those not in the know, "liathróidí" translates to… well, let's just say "bollocks." Yeah, those.

We loved the sound, the rhythm, the sheer audacity of it. It's a word that cuts through the noise, a word that's both raw and relatable. It's a word that embodies that "don't take yourself too seriously" attitude that we’re all about.

Think about it: the fashion industry, the trends, the hype – it can all feel a bit… well, you know.

We’re here to say, "chill out, wear what you love, and don’t sweat the small stuff." We're about creating gear that's comfortable, stylish, and a little bit rebellious.

Our graphic tees and hoodies aren't just clothes; they're a statement. A statement that says you're not afraid to be yourself, to laugh at the ridiculous, and to rock a name that's got a bit of a story.

So, next time you throw on your LeeRoy Dee, remember the origins. Remember the cheeky nod to the Irish slang, the embrace of the absurd. Remember that we’re all in this together, pushing back against the mundane.
Because it's all bollocks really isn't it?